About Us

Our leader, the Managing Director time and again has been actively creating novel updated concepts. May they be manufacturing innovative gift-articles, watches, wall-clocks, costume fashion jewellery and other accessories, we cater all. Beside doing ‘manufacturing’ in similar genre we do partial or complete labour-jobs for other manufacturers , producing products which are either consumer & corporate base.

In 1991, under the creative-leadership, experience and versatile knowledge of our Managing Director Mr. N.K. Sonee, a company was formed NIW [NEW INDIA WORKS] for delivering so many creative products by crafting, casting, molding , forging , fabricating , turning them into vivid forms. May they be raw material bases of plastics, rubbers, acrylics, woods, metals, alloys , resins, polystones, stones, papers , mud, etc. We sculpt shape and script on all.

To name or highlight few of our proficiency ; for instance: We were the first in India to make trendy plastic watches in 1991, which followed Polystone Colorful Artifacts , Statues, sculptures in 1994, We also were first to manufacture Surgical Steel Body Piercing Jewellery around 1995, while experimenting , competing and surviving these many years despite of various global ups-n-downs or change of trends & tastes.

However, viewing to all these, or say after experiencing more than 2 decades in the domestic market and more than 1 decade in the international market, we have managed to understand our Indian consumers’ demands and requirements those are certainly versatile. Though consumers ‘wants’ are filled with vivid variations , fluctuating moods , emotions or occasions which probably depends and change with time and territories, say from seasons-to-seasons, metros-to-villages, lower/upper middle class segment - to - ‘The families of famous & fortuned Celebrities’ - ‘Page3’ type of customers, Etc.

Since there, ever we had tried to keep a vigil to vision of all, adhering a wisdomfull eye which can sustain a creed less bracket of literates who all have similar tastes & trends. So always we come-out with vivid outstanding range of glamorous- trendy novel updated products, which certainly do tempt the ‘Higher Class’ laurels and at the same time attracts the affordable , economical , educated ‘Middle Class’. Meanwhile, in many products, competing high-n-low with China, we still have been actively supplying the ever-changing demands of the European & Gulf Market who lure for new concepts.
Needles to advocate, Globally, costume or consumer able products industries has raised from dust to diamonds so do Hyper Markets & Departmental Malls. Gone are the days in India too, where a buyer perspired aching his legs in streets roaming shop to shop, vender to street to fulfill demands.

Today for Malls, we have products ranging from fashion jewelleries to timepieces ; key-chains to belly chains, wall-clocks to photo frames, fountains to artifacts. So far, we had successfully achieved in meeting the extraordinary , progressive demands of renowned corporates where we supply , make-to-order various ‘things’.

Meanwhile, we are also ‘indirectly’ providing goods to few renowned brands, who are effectively active in our domestic hyper & retail markets. We have been doing labour-jobs for these brands since past few years.

Now, after observing the domestic sun rise in the form of the ‘Retail -Buy Under One Roof’ sector and their ever-growing-versatile demands, our vision & wish is focusing to get associated with the best of the ‘Retail Industry’ (Malls) , Bazaars’ , where we could expand each-others horizons in trading ( biz), by serving sincerely & enthusiastically to each others’ interests.